Important Brand Equations Frequency of use equals frequency of brand affirming or brand switching behaviors. This equation helps explain why brand loyalties grow stronger to beer (used daily or weekly)…
Actionable Research In an age of computerized data gathered at awesome speed there is no problem with the quantity of information available to us. The problem is the opposite or…
Can Promotion Kill Brand Equity?Yes! Can promotion build brand equity? Yes! Yes!Misdirected promotions can kill brand equity.Equity is ownership and promotions are one brand equity asset that can substantially affect a brand.How…