Can Promotion Kill Brand Equity?Yes! Can promotion build brand equity? Yes! Yes!Misdirected promotions can kill brand equity.Equity is ownership and promotions are
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Core identity and website design taking this small rural industrial supplier to widespread regional recognition and greater market share in this competitive field.
Core identity, consultation in brand strategy, marketing, advertising, and creative direction. Established a new identity and established a strong market presence for this historical brand which greatly increased enrollment greater than pre downturn levels. Improved alumni support and investment, and strengthened historical brand value.
Core identity, marketing, advertising and web development to establish a strong market presence with precise targeting in upscale market for this start up quickly enabling them to become a regional well known medical spa. Award winning logo design 2007.
New identity and advertising for well known developers of auction software on Ebay. Established new identity with no loss to their national status as major software developers.
Core identity and collateral, marketing, advertising, map system and web design bringing instant recognition and increased ridership to this area transportation system.
Core identity, marketing, packaging and advertising. Helped establish a new niche market for this area company by reaffirming their core competency in machining to help them quickly market a technically advanced copper bullet that outperforms the competition. Today Cutting Edge Bullets are best sellers.
Marketing, advertising and package design for a multi level player in the food processing industry which helped them gain clients and increased national market share with their own line of food products.
Parent company corporate identity for Cutting Edge, core identity system with versatility enabling niche marketing for various machining applications and future market expansion and growth. This company enjoys worldwide status as a leader in machining technology with widespread name recognition in medical, aerospace, firearms, architectural, electronic and many other industries that rely on consistently precise parts.
Expert design for leading brands
“I’ve worked with Mary for more than 20 years, collaborating on a number of successful integrated marketing communications campaigns. I was particularly impressed by Mary’s ability to work from an organic, strategic planning process to full development. Mary offers not only first-rate design skills, but understands and implements the entire marketing process, from concept to follow-up. Mary would be an asset to any team.”